A guide to cooperation and influencer marketing for the European Arthouse Cinema Day

The European Arthouse Cinema Day is supported by well-known ambassadors, that represent the event and attend local events in cinemas as well. Ambassadors, whether they're notable filmmakers, actors, or industry experts, play a crucial role in lending credibility and authenticity to the event.

Influencer marketing grows bigger

Influencer marketing is the cooperation of brands with people who have a large number of followers on social media platforms to promote their products or services. Accroding to the Gitnux Report, 93% of marketeers use influencers marketing as part of their strategy. 

Influencer marketing has transformed the way brands connect with their audiences. Creating personal connections is particularly effective for events that celebrate art, culture, and shared experiences like the European Arthouse Cinema Day.

About the European Arthouse Cinema Day

The CICAE organises the European Arthouse Cinema Day funded by Creative Europe's MEDIA programme. Since 2016 more than 700 cinemas in over 40 countries have participated in the event, offering magnificent programming including previews, films for young audiences, and classics from the history of European cinema.


Benefit from ambassadors

In 2022, Emily Atef, Lukas Dhont, Alice Diop, Valerio Mastandrea, Pilar Palomero and Agnieszka Smoczynska were the amazing ambassadors for the 7th European Arthouse Cinema Day on Sunday 13th November in 2022. As a cinema you can benefit from this cooperation: 
  • Authenticity: Influencers bring their unique voice to the promotion, making the communication feel genuine and relatable.
  • Extended Reach: Influencers have established followers who trust their recommendations, allowing you to access new and engaged audiences.
  • Engagement: Collaborations spark conversations, discussions, and user-generated content related to the event.
  • Cultural Relevance: Partnering with influencers who align with the values of the European Arthouse Cinema Day enhances its cultural relevance and impact.

Benefit from cooperations

In addition to the international ambassadors of the European Arthouse Cinema Day, it is important to find local supporters who spread the word and help to implement the accompanying program.

Local cooperations
  • Cultural institutions: Institutions such as theaters, concert halls, and cultural centers that foster artistic endeavors.
  • Partners in progress: Fellow cities with a shared interest in celebrating arthouse cinema.
  • Film festival allies: Notably, festivals oriented towards both general and children's audiences.
  • Advocates in politics: European and national politicians who champion artistic expression.
  • Language learning collaborators: Language schools dedicated to diverse linguistic pursuits.
  • Culinary collaborations: Restaurants offering thematic culinary experiences in sync with film screenings.
  • International inhabitants: Pupils, expatriates, immigrants, and students contributing to a cosmopolitan community.
  • Clubs and associations, such as a dance club aligned with a film highlighting dance or music.
  • Local influential voices: Community influencers who can spread the word through their channels.
  • Esteemed community members: Local figures, VIPs, and Press representatives.

By forging partnerships across these diverse sectors, the European Arthouse Cinema Day can enjoy robust support and engagement within the local community.

International cooperations

  • Erasmus exchange & scholars: Students who participate in the Erasmus program and academic communities.
  • Global communities: Groups with diverse international backgrounds that enrich the local cultural tapestry.
  • Multipliers like Young European Federalists and European Student’s Forum (AEGEE) that extend the event's reach.
  • Diplomatic connections: Embassies, consulates, and cultural institutes, including renowned ones like Goethe Institute.

Ideas of methods for collaboration with local influencers

Often when speaking about influencers it is important to keep especially the smaller accounts on the radar. Most popular influencers are hard to reach and bring a diverse audience. Smaller accounts often bring stronger communities and niche content.
  • Instagram Takeovers: Allow influencers to take over your cinema's Instagram account to share their perspective, behind-the-scenes glimpses, and insights.
  • Q&A Sessions: Host live Q&A sessions with ambassadors where they answer questions from fans about the event and their involvement.
  • Guest Blog Posts or Videos: Invite influencers to create guest blog posts or video content that delves into their personal experiences with arthouse cinema and the significance of the event.

If you are planning local actions these are also great ways to incorporate the people and institutions you are collaborating with.

Example for working with local influencers

“ An entertaining pleasure for which a visit to the cinema is worthwhile just because of the cast. ”

The broadway filmtheater in Trier, Germany started their own local influencer network by recruiting regular cinema goers to become the voice of their social media channels. Starting during the pandemic with "CineCeline", the cinema introduces now "Dennis Dienstags Filmtipp" (Dennis Tuesday Film Tipp) to engage their audience. 

Harnessing influence

The European Arthouse Cinema Day, celebrated by cinema enthusiasts worldwide, gains momentum through the support of esteemed ambassadors like Emily Atef, Lukas Dhont, and others. In the digital age, influencer marketing plays a pivotal role, connecting audiences with shared cultural experiences. Make use of this chance for your cinema. 


Profilphoto Valentin Jassin

Valentin Jassin CICAE

Valentin is administrative and finance assistant at the CICAE since April 2022. He is also the French referent of the team and thus participates in our relationships with our French-speaking correspondents.Educated in cinema in Paris between the rue Champollion and the big networks, he worked as a projectionist in many cinemas and was trained in arthouse cinema management in Lyon through a master’s degree at the university and in the Cinémas Lumière. more from the author

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