Free Marketing Workshop with Alphapanda • Arthouse Cinema Hub

To help participating cinemas and anyone interested to harness the power of cutting-edge marketing techniques, we organise a workshop on the 30th of October 16h CET. The workshop will take place online over Zoom and in English

The CICAE understands the European Arthouse Cinema Day as a capacity-building initiative and to this ends, offers participating cinema to take part in a serie of workshops, the first of them being on Marketing with leading European film communication and marketing agency Alphapanda. See full description below.

Please register ahead of the workshop until Tuesday 28th October

Any question can go to the project manager at lena.tazetdinova@cicae.org

A summary of the workshop will be published here afterwards

Valentina Neumann and Mathias Noschis from Alphapanda will deliver a workshop session for the exhibitors participating in European Arthouse Cinema Day 2025. Since 2011, Alphapanda has developed an expertise in all areas of film marketing and social media for a variety of films and projects, from Hollywood blockbusters to indie documentaries, from festival darlings to film-related organisations. This session will explore how digital marketing can be used to enhance online visibility and audience engagement for cinema exhibitors and will include practical tips to be implemented in the social media campaign for European Arthouse Cinema Day.