Free Marketing Workshop with Alphapanda • Arthouse Cinema Hub

To help participating cinemas and anyone interested to harness the power of effective digital marketing techniques, we are organising a workshop on 30 October at 14:00 CET. 

The workshop will take place online via Zoom. To receive the Zoom link, please register using the form below. A reminder with the Zoom link will be sent to your email one day before the workshop.

The CICAE understands the European Arthouse Cinema Day as a capacity-building initiative and, to this end, offers participating cinemas the opportunity to take part in a series of online workshops. The first workshop will focus on Marketing, led by the leading European film communication and marketing agency Alphapanda. See full description below.

Please register ahead of the workshop until Tuesday 28th October

For any questions, feel free to contact lena.tazetdinova@cicae.org

A summary of the workshop will be published here afterwards

Valentina Neumann and Mathias Noschis from Alphapanda will deliver a workshop session for the exhibitors participating in European Arthouse Cinema Day 2025. Since 2011, Alphapanda has developed an expertise in all areas of film marketing and social media for a variety of films and projects, from Hollywood blockbusters to indie documentaries, from festival darlings to film-related organisations. This session will explore how digital marketing can be used to enhance online visibility and audience engagement for cinema exhibitors and will include practical tips to be implemented in the social media campaign for European Arthouse Cinema Day.