Marketing Materials for the European Arthouse Cinema Day

Promoting the European Arthouse Cinema Day requires a strategic blend of marketing materials that capture the essence of the event and engage your target audience. Here's how to effectively use each of the provided marketing materials.

About the European Arthouse Cinema Day

The CICAE organises the European Arthouse Cinema Day, in association with the Europa Cinemas network and co-funded by Creative Europe's MEDIA programme. Since 2016 more than 700 cinemas in over 40 countries have participated in the event, offering magnificent programming including previews, films for young audiences, and classics from the history of European cinema.

Download materials

Participating cinemas can download the marketing materials in the cinema area. All material is available in English, French, German, Italian, Spanish, and other languages too.

Promoting the European Arthouse Cinema Day

  1. Poster: The main artwork is developed with artists who strive to bring the create of the European Arthouse Cinema Day as a stunning visual. Distribute physical copies to your cinema and relevant local venues. Share digital versions on your website, social media platforms, and email newsletters.
  2. Social Media Assets: Social media is a powerful tool for spreading the word about the event. Create eye-catching graphics featuring the European Arthouse Cinema Day logo, event details, and relevant hashtags. Share these graphics on platforms like Instagram, Facebook, Twitter, and LinkedIn. 
  3. Trailer: The trailer offers a sneak peek into what attendees can expect from the European Arthouse Cinema Day. It showcase clips from the films to be screened and the overall atmosphere of the event. Share the trailer on your website, social media, and even through local TV and radio stations to maximize reach.
  4. Clips from Ambassadors: Short video clips of ambassadors will be provided, expressing their excitement for the European Arthouse Cinema Day. Share these clips on social media, your website, and email newsletters. Ambassadors' endorsements lend credibility and encourage their followers to participate.

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Trailer of the 2022 European Arthouse Cinema Day

Distribute the materials to your marketing channels

Create a content plan to help you plan your marketing actions. Contents on digital channels, like the website, newsletter and social media should be published regularly. 

Furthermore make sure to send the materials to your local partners and media to gain more reach to the event. 

Discover ideas from cinemas

For inspiration make sure to check out the European Arthouse Cinema Day account on Instagram and take a look on the tagged posts from cinemas worldwide. From pictures of posters to graphics, cinemas got creative and made use of the materials to promote the international event. 


Profilphoto Valentin Jassin

Valentin Jassin CICAE

Valentin is administrative and finance assistant at the CICAE since April 2022. He is also the French referent of the team and thus participates in our relationships with our French-speaking correspondents.Educated in cinema in Paris between the rue Champollion and the big networks, he worked as a projectionist in many cinemas and was trained in arthouse cinema management in Lyon through a master’s degree at the university and in the Cinémas Lumière. more from the author

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